When it comes to marketing a website, there are two primary options: pay per click (PPC) and search engine optimization (SEO). If you’ve ever noticed ads on the top and right side of the page while using a search engine, then you’re already familiar with pay per click ads. Whenever a user clicks on the ad, they are taken to that company’s website, and the company running the ad will be charged for that click. SEO refers to ranking on the natural (organic) listings that are brought up while using a search engine.
If your business is trying to gain traffic on the internet, you’re probably wondering which of these two options is better. As a long time digital marketing company, we’ve seen a lot of our clients try PPC without paying enough attention to SEO. It used to be that paying for clicks was cheap, with a cost only a few cents per click. However, PPC costs are getting increasingly expensive; in some cases to the point where businesses have flushed thousands of marketing dollars down the drain by relying too much on PPC.
For many businesses, SEO offers a much better return on investment. By knowing what search engines are looking for, you can have your website rank on the first page of the search results. And, unlike Google AdWords, it will be free every time someone clicks the link to your site. SEO, however, is not a quick fix; it’s a long-term strategy that can consistently bring traffic to your website for a long period of time. When looking for an SEO service, you need an experienced firm with a track record of success.
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Your SEO Service Provider and Partner
When it comes to ranking well on search engines, you have to develop a strategy to use both on and off your website. These two areas are referred to as on-site SEO and off-site SEO. On-site SEO consists of what is on your website, such as the web page content and content that’s published on your website’s blog. Off-site SEO is the content that appears about your site on other websites, such as news sites and industry blogs. Our SEO service tackles both of these important areas of search engine optimization.
What Is SEO And Why Does My Business Need It?
The video below will explain the basics of what SEO is and why your business needs it. If you have any questions or are uncertain about whether or not SEO is a good choice for your situation, give us a call. We are happy to talk to you about all of the ways we can help.
Search Engine Optimization
To ensure that both your on-site and off-site SEO are solid, we offer a wide range of search engine optimization services. If needed, we can redesign or tweak your site to make sure it loads quickly and offers a smooth user experience. We can also go underneath the hood and make sure your HTML code is getting maximum exposure from search engines.
The most important strategy in SEO is to put out good content that speaks to your audience. That’s why we focus on making each of your web pages clear, concise, and filled with the right information for readers. We will also focus on publishing high quality blog posts and updating social media channels, both of which are crucial elements in having your website rank well.
It you would like to meet with us in person, via phone or Skype, give us a call at (502) 498-8807 or contact us here.