Google Analytics and SEO Performance Tracking
Do you know how many unique visitors your website got last month and what devices or browsers they were using? What about how many people who clicked on one of your ads eventually purchased from your business? Do you know the locale of any of those visitors?
If you answered no to any of these questions, you’re not alone. Most websites on the internet are not properly using Google Analytics and SEO performance tracking. This is a problem because without collecting and analyzing the proper data, how can you expect to get noticed by your target market? We focus on analytics and reporting to make sure our marketing strategies are actually working for your company.
Google Analytics Setup
The first thing a website needs to collect and analyze this data is Google Analytics. If you don’t already have it, we can help you with the Google Analytics setup. The process involves linking your website to a Google account so a variety of metrics can be collected. You’ll be able see where visitors are located, which pages they read, how long they stayed on your site, and more. You can even see which websites they used to end up finding your site.
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SEO Performance Tracking
Data needs to be interpreted correctly to provide feedback on your SEO performance. For example, it’s important to know if a guest post on an industry blog led to a huge spike in your rankings. This valuable information can be used to guide future content creation, decisions about choosing media outlets, and more. Successful digital marketing strategies are discovered by getting proper feedback about what is and isn’t working. Our SEO performance tracking includes monthly reporting, which breaks down your site’s traffic, rankings, conversions, and other key metrics. We can also help interpret the information and implement better SEO strategies over time.